Pick a case that is large enough to accommodate your product, but also light enough for you to carry easily when it is full. These cases may be purchased through companies who sell luggage as well as some major home improvement stores. Don't think conventionally. Your demo case doesn't have to look like a suitcase. Evaluate your product and choose the case that will best protect it and even help to present it.
Compile your company's literature, your business cards, some pens, and some paper and include these things in the demo case. If your product includes many small pieces, make inserts with separate compartments to include in the case. If your product needs electricity to function, determine a way to have only one power cord and use it to supply all of the devices. Verify that the power cord is long enough to stretch at least 10 to 15 feet from the case. Many electrical devices are designed to be mounted to a surface or a rail. If your product includes this feature, mount it to a clean and professional looking board.
Stock the demo case with plenty of products before each presentation. It is common for a customer to like some features of a product but not others. If you have a variety of products in your demo case, you have a better chance of showing them exactly what they want to see. If your demo case is successful, make several duplicates of it and supply them to your distributors so that they will have the same sales tools.
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